Meridian had grown rapidly on product-led growth but was losing enterprise deals to competitors with clearer positioning. Their website spoke in features. Their sales deck read like documentation. They needed to move from "what we do" to "why it matters."
We conducted stakeholder interviews, competitive analysis, and customer research to uncover that Meridian's real differentiator wasn't features — it was their approach to data interoperability. We repositioned them as the category leader in connected data infrastructure, created a messaging framework, and redesigned every brand touchpoint from website to investor deck.
- —Brand positioning framework & messaging architecture
- —Full website redesign and rebuild (Next.js)
- —Sales enablement deck and materials
- —Content strategy for category authority
- —SEO foundation and technical optimization
Enterprise pipeline increased 3.2× within six months of launch.
Demo request conversion rate increased from 1.8% to 4.3%.
Average sales cycle shortened by 28% with clearer positioning.
Organic search traffic grew 95% in the first quarter post-launch.